The Hollywood Sign was officially dedicated in the hills above Hollywood on this day 13 July 1923. The sign originally read Hollywoodland but the last four letters were dropped after the sign was renovated in 1949. The sign was originally intended to stay only a year and a half to advertise a new housing development but after the Golden Age of Hollywood, it became an internationally recognised symbol of film making – just like the clapboard – and so was left in situ overlooking Tinseltown. You won’t be surprised to learn the distinctive font is now known as Hollywood. You might like to think about the fonts you can use in your next wrap. You often have to pay for the best fonts – fair enough – but there are still some great free ones out there.