Getting to zero

Today 1 December is World AIDS Day – a day established in 1988 to commemorate all those who have been lost and to raise awareness about AIDS and the global spread of the HIV virus. According to a report from UNAIDS, at the end of 2014 a staggering 36.9 million people around the world were estimated to be living with HIV. The theme for 2015 World AIDS Day is “getting to Zero” and that means zero new HIV infections, zero discrimination and zero AIDS related deaths. My¬†wrap features the distinctive red ribbon ( a whole fascinating story in itself of how one ribbon changed how we show support for causes – lapels will never be the same again) against a plain white paper and a background of dots to represent the target zeros of the campaign. I like the starkness and simplicity of the wrap but had to work hard to get the ribbon in the right proportion, so I now have four rolls of red ribbon in different widths.

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