In April Australia’s biggest dairy co-operative Murray Goulburn slashed the price of milk solids from $5.60 a kilogram to between $4.75 and $5 a kilogram, with competitor Fonterra doing the same shortly after. What has ensued is a story of instant debt, retailer might, consumer backlash, people power and and a desperate fight to save family owned milk farms before they are consigned to history, no more than an archaeological dig just like in that rather dubious retirement era ad currently doing the rounds.
Like many consumers, this issue has found its way into my purchasing psyche. Australian dairy is a $13 billion farm, manufacturing and export industry. With a farmgate value alone of $4 billion, the industry is a major pillar of regional communities and one that is worthy of our respect and support.
I don’t buy a lot of milk but when I do it will be a named not a supermarket brand. And not just because Waleed Aly told me to. Even though the story is complicated, it’s the right thing to do. If you don’t like something do what you can to change it. I am fortunate that I do have the ability to pay a few cents more for my milk. I am also most cognisant of the fact not all consumers have that option. I ‘ve worked out the sites that direct me to which dairy brands to buy. It is hardly an imposition. If you have ever tried Maleny Milk you will know that it tastes like ambrosia and it is worth going without other things just to have it.
My wrap features a generic milk bottle print (one of the very few uses of generic milk) with a beautiful clotted cream and pink dotted ribbon. There’s a clotted cream coloured gift tag for your words of appreciation also.The hero of the photo is the fabulous gold topped Maleny Milk direct from the Sunshine Coast hinterland. A beautiful place with beautiful milk. mmmmmmmmmmmmmmm