Look, who can resist saying hello to a gorgeous bow? I know I can’t. And let’s face it, there is certainly no shortage of styles and ribbon types with which to make a distinctive statement. Of course, like most things in life, there is a definite hierarchy of bows at the top of which sits the Tiffany Bow in all its splendour. So today wrappers it’s all about the Tiffany Style Bow.
This bow is inextricably connected to the world famous jewellers Tiffany & Co. Founded by Charles Lewis Tiffany, it opened its doors on Broadway in NYC on 14 September 1837, with first day sales of a whopping $4.98. Over 179 years later Tiffany & Co is one of the most sought after luxury brands in the world. There is no greater joy than wandering through the Tiffany website with its stunning images and fascinating facts and a clever decade by decade timeline I could peruse it for days.
A major part of the brand is the distinctive Tiffany blue box with a white satin bow. Tiffany Blue is probably best described as a light medium robin egg blue. It was used on the cover of Tiffany’s Blue Book, first published in 1845 and has been deployed extensively since then on promotional materials, including boxes and bags. The colour is produced as a private custom colour by Pantone, with PMS number 1837, the year of Tiffany’s foundation. As a trademarked colour, it is not publicly available and you won’t find it in any Pantone Matching System swatch books, so don’t go looking.
While I love the Tiffany colour (and even toyed many moons ago with having a robin egg blue wedding dress before settling on pink long before Anne Hathaway and Portia di Rossi made pink wedding dresses cool)- it’s the bow that is intriguing to me. A Tiffany bow has two defining characteristics:
- It has a flat bottom – the ribbon is not twisted or turned underneath but sits evenly and flatly.The trick is to twist the ribbon at the top instead of at the bottom to avoid having a bump.
- It is tied without a knot so it slips off the box with one simple pull. If you are lucky enough to get a gift from Tiffany & Co you don’t want to fight to get the bow off – the pull and melt away is all part of the presentation. Says Cathy Elward, Tiffany & Co central region vice president “It makes opening the gift even more special; it makes it an event.”
Not everyone masters the Tiffany bow look and not everyone wants to take the time to do so. It’s a look that will leave you with a slightly pulled ribbon on top in the middle because that is where the twisting and turning is taking place. It will also deliver you a bow that is proudly a little off centre.
I believe I have watched just about every video out there on how to tie a Tiffany (aka flat bottom) bow. So I can save you lots of time here – you have better things to do. Four of the best are from Cleveland.com, Smittenonpaper, Snapguide and Crafty Elf , the later of which is a great teacher like step by step instructional video if you can forgive the folksy presentation and blunt scissors at the end.
So today I have a Tiffany styled bow in hot pink atop a black box with jewellery inside. I love the generous pop of the pink against the black.I am working with the Tiffany style, not the Tiffany colours. I also have a greeting card efrancespaper to set it off. Yes the card is bigger than the white gift card you’ll get at Tiffany’s but when the colours are this good, why not go with it I say. When I finished wrapping it, I was minded to step back and say “Hello Gorgeous!”