Greeting Cards do the Hard Yards

In today’s wrap the accompanying greeting card is doing the hard yards because some greeting cards are simply too beautiful to hide away in an envelope.

So I started this wrap with the card in mind and worked backwards. First up, I used a neutral kraft paper and then added in a gorgeous claret coloured wire edged ribbon (wire edged ribbons are my current ribbon obsession because they make for beautifully plump looped bows) to create an understated wrap waiting for the finishing touch.

The finishing touch was of course my card from AHD Paper Co. Adelaide based AHD PaperCo is a husband and wife team who say they “enthusiastically supply a range of locally manufactured products, created by a clever bevy of hand-picked artists, all whilst maintaining an environmentally guilt-free ego and (as importantly) an aesthetic edge”. All I know is that they’ve got a great eye and a knack for finding very clever artists for their quirky cards and wrapping paper.

My chosen card titled “Jungle” is designed by Liz Casella, a clever Aussie now based in Los Angeles who uses art, street culture, music, architecture and natural heritage as inspiration. I love the Jungle design but I am equally as keen on her Bird of Paradise and Botancial cards for AHD (pictured below) as well.

Liz has been in Fashion and Textile design for 15 years and her work has been sold across the globe from ready to wear brands Givenchy, Etro, Michael Kors, Calvin Klein, Jenni Kayne, Catherine Malandrino, Rebecca Taylor, Marissa Webb, Prabal Gurung, Pamella Roland, Rebecca Minkoff, Rory Beca, DKNY, Paige Premium Denim and 7 For All Mankind to major retailers Zara, H+M, Topshop and Urban Outfitters.

That’s quite a list of heavy hitters so I feel in good company having one of her greeting card designs doing the heavy lifting on my wrap.




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